"the way of love is the way of no expectation. Love exists only when there is total acceptance and no desire to change anything." -Osho Cult membership is often perceived as the result of ignorance, weakness, or even insanity, but the psychological factors at play are far more complex. At its core, people who join cults are typically seeking something—be it meaning, purpose, love, belonging, or a sense of control over their lives. Cults offer a seemingly perfect solution to these natural desires, providing members with a structured belief system, tight-knit community, and authoritative daddy figure who claims to have all the answers. I alone can fix it is a common refrain. These guys (and sometimes gals) tend to be of the malignant narcissistic variety and possess great sway over their members. The psychological vulnerabilities that make individuals susceptible to cults are varied, but they often include feelings of lon...